LARED: National Demos.

LaRed Latina of the Intermountain Southwest.

NATIONAL LATINO DEMOGRAPHICS:

According to the 1990 Census, Hispanics comprise 28 Million or over 10 percent of the U.S. population.
By the year 2005, the Hispanic population in the United States is projected to surpass 35 Million, and will become the largest ethnic group in the country. According to the U.S. Census Bureau, it is estimated that by the year 2050, one of every four Americans will be of Hispanic/Latino origin.
Marketing studies show that in 1995, Hispanic consumers spent $240 Billion dollars in goods and services. The purchasing power of the Latino Community in America exceeded $350 Billion in 1997.
Recent U.S. Census reports indicate that the number of Latino-owned businesses increased at three times the rate for U.S. firms. The number of Latino businesses increased dramatically from 490,000 in 1987, to 900,000 by 1992. During this sa me period, receipts rose from $32.8 Billion to $80 Billion, or twice the overall rate for U.S. firms. Revenues of Hispanic businesses surpassed $160 Billion in 1997.
According to Commerce Secretary Mickey Kantor, this growth took place during a weak economy, in the face of discriminatory lending practices, and "is a great testimony to the tenacity, courage and talent of the officers and employees of these companies."
The vast majority of Hispanics reside in Metropolitan Urban Areas in the Southwestern United States, such as Los Angeles, San Antonio, Denver, Phoenix, Dallas, and Houston. Large sectors of the American Latino community also take up residence in the Metro/Miami, Florida area, New York City, New Jersey, and Chicago, Illinois.
Latinos are well represented in every private and public sector of American Society.
Although the attrition rate among Latino high school students continues to be relatively high, there is a significant positive trend in higher education enrollment, and graduation. This is evidenced by the gradual and steady increase in the number of college students attaining Associate, Graduate, and Post-graduate college degrees since 1990.
Overall Latinos have been riding the wave of prosperity that the Southwestern and Intermountain States have been experiencing for the past ten years. This is substantiated by the fact that the middle class has been steadily increasing within the Lati no Community.

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